15 Dead Simple Ways to Boost Conversions Using Social Media

You should be glad marketing is no longer a thorn in the side.

Today, marketing strategies are laser-focused on consumers, which is a considerable drift away from the rather annoying, product-centric approaches of traditional marketing. All credits to the dominant inbound methodology, you don’t have to act like a jerk to grow your business.

Inbound marketing engenders the most effective strategies for attracting visitors, converting prospects, closing leads and delighting customers. Hence, you can set your business on steroids by implementing some simple tips.

My aim is to take you by the hand and show how social media comes in handy in optimizing your conversion rates.



because social media is an invaluable tool for business growth. It plays an indispensable role at every stage of the buying cycle.

Don’t take my word for it, though. Here are some facts to prove the opportunities provided by social media:

  • With an average of 1 million new active mobile users daily, the social media user growth rate surpasses the internet’s with about 1.1 % (We are Social).
  • 67% of Twitter users are said to be more likely to buy from brands they follow. (Rivaliq)..

Further, the image below shows the conversion rate of a few social media platforms:



As you can now imagine, you’d be leaving tons of cash on the table if not tapping into the opportunities provided by various social media platforms.

Now, to the real deal…





This is the first step in developing your content and social media strategies.

It’s most pertinent to have a great deal of information about whom your prospects are. This will help determine the best social media platform on which you should establish your marketing campaign and the kind of content that will earn you high conversions.

In case you’ve got no real knowledge of your buyer persona, it’s time you went back to the drawing board. Here are some basic tips to help you out:

  • View your backlinks – getting an inbound link may just be a pointer to the fact that the blog that linked to yours has an audience with similar interests as yours. Make a research on this audience to have a rough knowledge of your prospects’ nature.
  • Conduct a survey – organize a survey in which readers are compelled to provide valuable information about themselves.
  • Embed relevant fields in a registration form – in case your company is offering some hot, irresistible services, you may want to add a few fields, prompting prospects to answer valuable questions such as their job, role in a business, the size of their company, industry, etc., before gaining in-road.

Here’s how Hubspot does it:


Embedding these in your newsletter subscription form may discourage conversions, as a research revealed that people are more likely to opt-in for something when there aren’t much fields to be filled.

  • Grab clues from your blog’s comment section – the comment section is prime real estate for determining the interests and challenges of your readers. Peruse through to have a grasp of your audience’s nature.
  • Consult Your Web Analytics – this gives you tons of information including the location of your prospects. Hence offering you insights on how to better schedule your posts for greater reach and engagement.



 A buying cycle  in marketing is a set of stages through which prospects pass before becoming customers. It comprises three stages: the awareness, consideration, and decision stages.

The awareness stage is that in which prospects are assumed to lack knowledge about the sort of problem they face or the solutions to it.  In the consideration stage, options regarding solving such problems are offered. Last, is the decision stage which must include efforts aimed at guiding a customer to making a favorable purchase decision.

Your conversions can be hiked by channeling efforts towards publishing social media content that address the particular stage in which your prospects are in the buying cycle.

Just think about it – you won’t want to flaunt your premium e-book about link generation if your prospects don’t know why they even need links to their websites. Neither would you like to over-emphasize the importance of link generation when your prospects are fishing for ways to actually get it done.



Exploit the opportunity provided by social media platforms to link to your site. You must, however, ensure these links are directed to your landing or sales page, so as to ease prospects of the stress involved in ‘ransacking’ your website for a purchase or sign-up.

You can supercharge your conversions while reducing the occurrence of bounce rates by not linking to your homepage, except if such contains finished products or a pop-up subscription box (pop-us are no longer advisable, though).

The best practice while employing this tactic on Facebook is to create a page for your business’ website. On completion, you’d find a page that looks something like this:


Click on the blue button captioned ‘Add a Button.’ In the following window, click on ‘Choose a Button’ as seen below:


Then,  select conversion-enhancing call-to-actions like ‘Book Now’, ‘Use App’, ‘Shop Now’ or ‘Sign Up. Finally, input the link of your landing page’s (or wherever your call-to-action is targeting) URL.

Most social medium platforms let you provide a link to your website on your profile. Harness this properly.



You can as well bypass the unpredictability of converted clicks by taking the sales directly to your audience with cutting-edge third party services.

Examples of these services are Persollo and Like2Buy.

Like2Buy is an Instagram check-out service that creates a landing page which happens to be an exact representation of the products published on an Instagram profile. It works well in pushing prospects down the sales funnel, as they are easily given the opportunity to purchase the products that piqued their interest.

Here’s Walmart’s Instagram profile:


As you can see, Walmart uses a Like2buy link on its bio. Below is where the link goes.


Not much of a difference, right? A click on any of the images above will lead to a page on Walmart’s website where same products can be found.

On the other hand, Persollo bridges the gap between engagement and sales on social media platforms like Facebook, Twitter, Pinterest, Skype, Viber, WhatsApp, and Snapchat.

The reason for services like these is to ease prospects of the difficult task of plunging deep into websites in order to purchase what they wish.

For a study reveals that people are more likely to purchase when minimal parameters are set, you’ll be smart to leverage most third-party services’ flexibility to give prospects access to your products within a snap.



People are more compelled by images than they are by plain text.

In fact, colored visuals increase the willingness of people to read a content by 80%.

This means your social media content are more likely to have greater click-through rates if accompanied by images.

Most social media platforms allow the publishing of captioned images. Leverage this to watch your conversions soar.



Pinterest is a budding social network with about 100 million daily active users – proving its massive potentials.

It is said that 88% consumers have once purchased a pinned product, and 49% purchased 5 or more products which they pinned.

The great news is, you also can improve conversions by getting Pinterest right up your alley. Simply add a PIN IT button to your websites images as exemplified in the image below:




Social media paid advertisements are an extremely effective way to boost conversions. On Twitter, for example, promoted tweets show average engagement rates of 1 to 3 percent – a rate way beyond traditional banner ads. Also, Facebook’s desktop and mobile ads have 8.1 and 9.1 times more click-through rates, respectively, than normal ads.

These paid advertisements widen your reach by triggering quality impressions (based on your budget). A premium is also placed on relevance, as many platforms enable you to select your target audience. This broadens your chances of increasing conversions and return on investment (ROI) by streamlining your reach to an audience that matters the most.



Do you want prospects to think about you when about making a purchase? If yes, enabling social media remarketing should cut it.
While the buying cycle may be long and complicated, on getting to the decision stage, prospects who had visited your website can be captured through remarketing,.

This ensures effective lead nurturing, and can be implemented on Twitter, Facebook, LinkedIn, Pinterest, and a host of others.



Do not fail to use attention-grabbing keywords while posting a call-to-action on a social media platform.

According to Marco Sacca, the following are high-converting keywords on a few platforms:

Facebook – Where, When, Tell Us, Inspire, Submit, Deals, Discount, Warns, Amuses.

Twitter – Retweet, Follow, Social Media, New Blog Post, Check Out, Help, Top.

LinkedIn – Created, Improved, Increased, Developed, Reduced, Researched

Google+ – Share, Promote, Increase, Create, Discover.



Delight shouldn’t occur only after a lead is closed; it must occur at every stage of the buying cycle.

After doing a good job at delighting, you can accumulate tons of unsolicited promoters and ensure they drive conversions through social media by embedding social buttons on each of these:

  4. THANK YOU PAGE – the page that should follow your landing page.



Influencers are thought-leaders in a particular niche. What sets them apart is their possession of perceived unparalleled authority and massive following.

People are more likely to listen to influencers who they believe have a great knowledge of their interests. Hence the reason you should employ their services.

Neil Patel’s infographic offers you a 5-step plan to kick-start your influencer marketing strategy.



Follow these steps and you’ll be setting forth a great conversion scheme.



Be a relevant and participating member of communities on social media including Google + Communities, Facebook and LinkedIn Groups. Twitter chats  are equally useful.

These may come in handy in promoting your brand and broadening your reach.

Try out social listening tools (such as OkToPost) to monitor relevant social media platforms to better structure your marketing strategy.



Content packaged in a video format is known to rake in large engagement. According to Hubspot, 92% of mobile consumers share videos.

And, 64% of internet users are said to be more likely to purchase a product after watching its video.

Make a great deal of this potentials by publishing engaging, entertaining and informative videos which address particular stages in the buying cycle. There are many great  strategies for producing viral videos.

At a later stage in the buying cycle, your videos will yield desirable outcomes when used in advertising your product. Leverage every applicable social media platform in doing this, including Instagram and Snapchat Stories feature.

Live videos are also great for enhancing conversions. Learn how Facebook Live exemplifies this.



Social proofs are needed to allay fears of risk in the mind of consumers and to accentuate your product(s) quality.

KISSMETRICS provides 7 factors you must understand when leveraging the power of social proof.

Both reviews and testimonials are great social proofs to use in providing social proof. Employ them in areas where they can be easily accessed by your audience.

For instance, you can regularly publish reviews as either texts, pictures or videos on your social profile’s newsfeed. Or you can simply pin a post of them on your social media page.

This way, you’d be making prospects more eager to take the desired actions.



This perhaps is not a means of improving conversions, but it is significant in re-strategizing, if need be. A great marketing campaign is of no good without appropriate analysis to ascertain strengths and weaknesses.

Your social media campaign could really use the right tools for measuring return on investment – an indication of your conversions –  to determine whether or not to overhaul your strategy. An example of these tools is Google Analytics.




While many deem social media as merely a tool for promoting brand awareness and attracting prospects, fact remains, some core business objectives can be achieved through it.

This piece shows you some 15 ways to turbocharge your conversions directly from social media. I hope it works well for you.

Reach me in the comment box and let’s see what areas you’ve got problems in.

Content Writing: 3 Copywriting Tweaks For Keeping Readers Fascinated

To earn attention, you’ve got to make sense.

And not just make sense –  you must be fascinating.

No one cares about how much content you hammer out in a day; what people wish to see are highly content that suit their needs. If you aren’t able to keep readers glued to their screens while at the same time solving their problems with content, then your whole marketing scheme may fall face down.

So, how do you write appealing, high-quality content that fascinates?

In this article, I’ll reveal 3 tweaks dug up from the copywriting field to show how you can supercharge your writing and keep readers on the edge of their seat.



Let me digress a bit…

I rarely watch movies, but one that has caught my attention of recent is Silicon Valley – oh, how I love all things tech and entrepreneurship!

From the outset, upon reading its plot, I knew the movie would be throat-grabbing and would be my type of thing. Despite my interest, however, I was sure that there was no way in hell I’d watch the three-season movie (only 3 seasons were out when I started out watching it) within a month.

Alas and alack, I was wrong!

Within two consecutive days, I watched all 30 episodes, almost leaving some of my work to suffer.

I was amazed. But I took time out to think about all that happened. Then I discovered two reasons for such unprecendented interest., I took time out to  about the whole experience and discovered the two reasons from my interest.

  • The movie is interesting. By interesting, I mean REALLY interesting.
  • Every episode ended in a way that seduced me into wanting to watch the next immediately; there was an ingredient of uncertainty sprinkled all over  – one that made me wish to explore deeper and find the missing piece of the puzzle.

Now, if for once you’ve ever been in my shoes with regards the last bullet-point, then you’ve felt the touch of open loops. 

Open loops is a device meant to stimulate suspense and trigger curiosity in the mind of an audience. In content writing, it can be used to lure the laziest of readers into reading more… and more… until he or she is done.

There are many ways to implement this in your writing, but I’ll state just a few.

First, it can be used within your content’s headline. Here’s an example from Kristen Pope’s article on Write Life .


Kristen was obviously trying to draw attention with such a headline. And she fared well enough – at least she got mine.

Not surprising though…

As a writer, you’re likely to be held spellbound by such headline. Reading the content may, in fact, be irresistible, as you’ll  itch to know: “what’s the first thing to do if I want to write for a magazine?”

Thus, the headline is more likely to grab attention that way than if it were made to sell out what’s in for readers from the outset.

Here’s another example (this time, from Loren Stephens):


Having stated what an open loop is, I need not explain further how the above is a perfect example of an open loop.

To keep the curiosity ball rolling, an open loop can also be used at the beginning of the body of a content.

This is to complement the compelling headline which had already drawn eyes to the content.

Here’s an example from Will Hoekenga’s post on SmartBlogger:


The first line is no doubt attention-grabbing. I mean, who doesn’t want to find out what annoying stuff he’s talking about? 


I once wrote a story about my love for a movie, not knowing I’ll eventually write about the storytelling in the same article 🙂

Everyone loves stories. Stories tickle our imagination and keep us enchanted.

It’ll be difficult,  if not impossible, to find copywriters who think find no merit in the importance of storytelling to their craft.

Telling stories in your content, like I’ve done here, is a way to go in earning attention.

And there are two basic ways to tell stories in your content.

First, by narrating relevant experiences. Here’s an example from Charles Bordet’s post on Writers In Charge:


The second way is by drawing analogies in order to drive home a point. Hassan Ud-Deen’s post on Unbounce exemplifies this:


In conclusion, story telling  is a great way to add an irresistible flavor to your content.

A good marketer must be a storyteller. Don’t take my word for it, though. Ask Seth Godin.



P.A.S stands for Problem, Attention and Solution. It’s a common finishing move in the copywriting battle ground.

First, it involves hitting readers in the face with problems that you’re dead sure they’re currently facing, then flexing more muscles to get more attention, and later laying back to offer solutions.

The P.A.S principle ensures that a reader remains glued while reading.

Once a reader sees a problem currently besetting her, her interest is pricked. She’s then drawn closer by the few following sentences and later relieved by what you present as a solution – the body of your article – and may continue reading (till the end).

Below I explain how P.A.S was fully implemented in Henneke Duistermaat’s article on Smart Blogger:


Understanding his audience, Henneke kept whining about what he assumes to be their problem.


Here he grabs his readers’ attention by throwing the problem to the wind and calming down the atmosphere. He starts with the line, “The truth:” Thus, calling attention.



The first two lines in the above excerpt are merely a build-up; they entail the basic ideas of the solution.

The third, final line is where the winning punch is thrown– emboldening the direction of the main solutions.

If you’ve got a problem stated in the piece, it would be difficult to quit reading at this point.

This is yet another way to always keep readers tuned to your content.



There are many psychological hacks to use in keeping readers tuned to the screen when reading your content. But the question is, why should you employ them? Am I advising you to toy with your readers’ mind?

Certainly not!

See… The internet is suffocating with so much content waiting to be devoured.

Like it or not, no one gives a hoot about what you offer, as long as they can get it somewhere else. One of the few ways to set yours apart is by sieving the boring stuff and employing sure-fire emotional triggers.

People wish to know that the writer behind the screen is human and not some buttoned-up, automated content factory.

If you’ve got certain psychological hacks you use to attract people to your content, kindly take to the comment section to share.


(Quick note: if you loved reading this post, kindly share with friends. I’ll appreciate it).

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